Walt Disney World Resort wanted a range of agent educational print pieces created to re-iterate the value for money that their multi-day theme park attraction tickets offered guests.
FAB 5 concept was born from breaking down the USP's into character-sized chunks.
Punchy and clear content was written to give agents quick memorable take-aways.
Budget enabled production of large roller banner stands, A4 desktop banners, full page Travel Weekly print ad and 5,000 A4 heavy card stock flyers for agent training.
The campaign period saw a 21% increase YoY on 14 day Ultimate Tickets.
*Case study taken from previous campaigns our designer has worked on, not associated with Leggy Design House Ltd.