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Case Study Universal Orlando Resort™

Brief

Across-platform campaign to incentivise agent bookings for Universal Orlando Resort™ Halloween Horror Night Passes.

Result

Focused on their biggest selling point which was more "bang for your buck" during this event.

Ran incentive both online with Travel Weekly and offline via print advertisement.

Interative and static web banners were produced, along with a standalone landing page for easy tracking and agent entry.

Incentive period saw not only an increase of bookings but also a much higher agent engagement than the previous 3 years' campaigns, with over 150% more agent entries.

*Case study taken from previous campaigns our designer has worked on, not associated with Leggy Design House Ltd.