Thomas Cook wanted to increase recognition amongst customers of the breadth of their worldwide attraction ticket offering, including Europe and Florida.
This initive encompassed in-store window drops, tailored e-shots for Thomas Cook Sport customers and top ticket pamphlets.
The e-shot alone saw a high conversion rate from opens, with shops reporting a sharp spike in customer's coming in-store and enquiring about Florida attraction tickets.
Walt Disney World Resort bookings saw an increase of 18% YoY for Thomas Cook stores which featured the window drop.
*Case study taken from previous campaigns our designer has worked on, not associated with Leggy Design House Ltd.