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Case Study Thomas Cook

Brief

Thomas Cook wanted to increase recognition amongst customers of the breadth of their worldwide attraction ticket offering, including Europe and Florida.

Result

This initive encompassed in-store window drops, tailored e-shots for Thomas Cook Sport customers and top ticket pamphlets.

The e-shot alone saw a high conversion rate from opens, with shops reporting a sharp spike in customer's coming in-store and enquiring about Florida attraction tickets.

Walt Disney World Resort bookings saw an increase of 18% YoY for Thomas Cook stores which featured the window drop.

*Case study taken from previous campaigns our designer has worked on, not associated with Leggy Design House Ltd.